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Activation Partners

Get ready to be captivated by a mesmerizing array of groundbreaking experiences
and activations that will redefine the way you perceive the future!

New Project (81)

FOOTBALL FRENZY

Launching the sports specs that allow you to work on your football skills through AI analysis and coaching, test out the MVP mode to get the stats you need.

New Project (83)

GO GO AI VAN GOGH

For the first time in the region you can talk with a digital replica of Van Gogh. AI scanned over 1100 of Van Gogh’s own written manuscripts to recreate his personality, interact with history in the present.

New Project (84)

WORDS TO ART

Turn your words into art, anyone can become a digital artist with this AI application. Create beautiful pictures with just your words.

New Project (85)

AI ESCAPE REALITY

Escape from reality in this virtual escape room using generative AI to model the game, see if you can escape reality. Test your wits for the first time in this never seen before custom-built game.

New Project (86)

MECH LIFE

Take your battle stances from the inside of a Mech in Phantom Galaxies, fight your way through galaxies for the first time in the region, leave the desert and skylines behind and fly high beyond the stars.

New Project (87)

BOXING AND BEATS

Make some moves with Box to the Beat. Dance and punch your way through the first ever game from UAE to be launched on the PS5.

New Project (88)

RACE DUBAI

Jump behind the steering wheel and race through the first ever digital meta replica of Dubai.

New Project (89)

STEERVERSE

Fast and Furious meets the hyper car club, see these vehicles up close and personal and witness the launch of Steerverse, the new and exclusive members only metaverse.

New Project (90)

TAKE A BEAT

Sit back and relax as AI creates a custom playlist for based of your emotions, let the music take you away with the latest Sennheiser Headphones.

New Project (91)

WELLTOK

Escape to Tranquility at WELLTOK Immerse yourself in our oversized Zen garden where you can take a breather to leave the hustle and bustle of the show floor behind. Meditate away with special meditation Headbands, let them guide you to relaxation.